social media
Hermanas Unidas de Cal Poly Pomona
Hermanas Unidas (HaU) is a nonprofit organization founded in 1994 to support Latina college students and alumni in their academic, professional, and personal growth. Through its 17 university chapters, HaU fosters leadership, networking, and community service, creating a lifelong support network grounded in its three pillars: academics, community service, and collegiate networking. For my role in HaU, I collaborated with the historian to align design elements for consistent visual storytelling, developed and managed a content calendar to strategically schedule posts for maximum engagement, and created and distributed weekly MailChimp newsletters to keep members informed and connected.
Personal Content Creation
Curate and edit content for a personal TikTok account with 22,000+ followers and 8.3M+ likes, focusing on fan culture, K-Dramas, concert clips, and music trends. Create short-form video edits using CapCut and analyze platform metrics to refine content and engagement strategies. Find joy in sharing my world and connecting with others through relatable, trend-driven content while leveraging my understanding of audience behavior, content virality, and platform algorithms to maximize reach and engagement.
Direct 2 Connect at Cal Poly Pomona
Direct 2 Connect is a marketing agency specializing in creating engaging digital campaigns that connect brands with their target audiences through social media, influencer partnerships, and creative content strategies. At Direct 2 Connect, I launched and managed a trend-driven TikTok page to engage the audience and grow the agency’s following, collaborated with the content team to develop and implement TikTok-specific strategies, and tracked and analyzed performance metrics to optimize campaign effectiveness and community engagement. I also captured content for Cal Poly Pomona’s basketball club and produced a promotional video.
school projects
Prado Regional Park
Prado Regional Park, located in Chino, California, needed a renovation to establish a welcoming environment for visitors. A team was made to focus on fostering a sense of belonging for visitors.
Knowtion Health
Knowtion Health assists hospitals in resolving denied and complex claims, recovering low-balance accounts, and defending against payer audits.
Promotional Plan
Constructed a fictional promotional plan for a multifunctional lamp.​​​